Muck Rack

How does AI decide what to cite?  Does media coverage really influence what it says? Short answer: Yes. And it’s a game-changer for PR and comms teams. We analyzed millions of citations from ChatGPT, Gemini and other tools in our new report, “What Is AI Reading?” The findings reveal that earned media is one of the most powerful levers shaping how brands are represented in generative search. It’s clear that communicators need new tools and strategies to stay visible in this next chapter of search. And it’s only the beginning. 👀 That’s why we’re building Generative Pulse by Muck Rack, a new integration that helps PR teams uncover the sources AI trusts, earn their citations and stay in the conversation. Download the report and get a sneak peek at what’s coming next in GEO: https://lnkd.in/eZHywQGv

What sets top media pitchers apart? Michael Smart asked his readers—and after 39 nominations, clear patterns emerged. Join us for a live webinar on Wednesday, Sept. 10 at 1pm ET to learn: ✅ The “audience-first” mindset behind national hits ✅ How to build trust so journalists open your emails first ✅ What persistence looks like when it works ✅ Ways to add personality that make your pitches stand out Can’t make it live? Register anyway to get the recording + an exclusive ebook: https://bit.ly/3V6q3rj

There are a lot of talented PR and comms pros looking for their next role right now—and we want to help. We’re sharing a curated list of new PR and comms jobs every Monday to make the search just a little easier. 1️⃣ World Trade Organization (Geneva Switzerland, Onsite) - Communications and Outreach Officer: https://bit.ly/4nmVCJz 2️⃣ Fight Inequality Alliance (Remote) - Communication & Media Officer: https://bit.ly/3JVInku 3️⃣ Harvard University (Cambridge MA, Onsite) - Communications Manager: https://bit.ly/42kJgt8 4️⃣ Verizon (Multiple Locations, Onsite) - Communications Senior Manager, Mobile and Home Value Proposition and Competitive Differentiation: https://vz.to/3V6YfTS 5️⃣ Bayer (Whippany NJ, Onsite) - Director, Brand Communications - NA Pharmaceuticals (Women's Healthcare): https://bit.ly/3VCuJFs 6️⃣ Walmart (Bentonville AR, Onsite) - Senior Director, Communications - WMUS Always On Consumer & Campaigns: https://bit.ly/42nkI2L 7️⃣ Southwest Airlines (Dallas TX, Onsite) - Sr External Communications Specialist: https://bit.ly/4nkI6WQ 8️⃣ The World Bank Group (Washington DC, Onsite) - Communications Officer, Multimedia: https://bit.ly/3Iaia18 Know someone who’s hiring? Drop the link in the comments or DM us—we’ll include it in the next roundup! #publicrelations #pr

What’s actually going through a journalist’s head when they open your pitch? Peter Shankman has seen millions, and in this upcoming LinkedIn Live he’s sharing what really works (and what doesn't). With 25+ years in the industry and as founder of Source of Sources, Peter will unpack the journalist POV on pitching, sourcing and building long-term trust. Save your spot to get inside the mind of the audience that matters most.

Oli’s been busy this summer 🐙 As part of our Summer Oli tradition, Muck Rack teammates took Oli along on their travels. This year, we added a fun twist: custom patches and stickers to bring the adventure to life. We love seeing how our teammates bring Oli along on their adventures, and it’s one of the many ways we stay connected as a fully distributed team. Supporting a strong culture, no matter where we are in the world 🌎

Earned media is now the gateway to AI visibility. In the latest episode of The Disruption Is Now podcast, our cofounder and CEO joins host Greg Matusky to break down what this shift means for PR pros and how to stay ahead. You'll definitely want to check out this episode 👀

During our PR in the GEO Era webinar, Michael Brito from Zeno Group shared a key reminder for every comms leader thinking about AI: It’s not just about whether your brand shows up in AI search. It’s about what those platforms are saying once you do. If you’re not guiding the narrative with clear, accurate content, AI could misrepresent you, go off-message or spread outdated or misleading info. 🎥 Catch the full conversation with Michael and other comms leaders here: https://bit.ly/3UkcJ2e

Heading to Online News Association #ONA25 conference in September? Muck Rack will be there, and we’ve got something special planned. We’re proud to sponsor this year’s conference and will be offering free professional headshots on site for attending journalists. 📸 Whether it’s a new byline photo or a polished LinkedIn headshot, we’ve got you covered. We can't wait to see you there!

Ever wonder what it’s like to be the legal team behind a fast-growing PR tech company? In our latest behind-the-scenes blog, VP of Business & Legal Affairs Renée Devallon shares how Muck Rack’s legal team works across every department. Read how this small (but mighty) team keeps the business moving, minimizes risk and supports innovation across the company. 📖 Read the full blog: https://bit.ly/46TJT0c

Most executive teams don’t have time to read long PR reports. Not because the work doesn’t matter, but because attention is limited and priorities move fast. What leadership really needs isn’t just a list of mentions. They’re looking for context, insights and a clear reason to care. That’s where executive digests come in. Our latest blog breaks down how comms teams can turn raw coverage into strategic reporting that earns attention at the top. 📖 Read more: https://bit.ly/4mUkTut