Marq

🏡 26,000 agents. Two designers. A luxury real estate brand hit a breaking point. Every marketing asset triggered a customization nightmare. Designers couldn't design because they were drowning in agent headshot swaps. Office coordinators were wrestling with software they didn't understand. What broke the cycle?!? 💠 Brand-locked templates that agents could customize themselves. 💠 Easy access for every office. 💠 Quality control built into the system, not the process. The breakthrough wasn't hiring more people. It was building systems that let field teams self-serve without wrecking the brand. Bottom line: When your creative team spends more time fulfilling requests than creating strategy, you've got a process problem. Scale happens when agents can move fast AND your brand stays intact. #Marq

Someone needs to say it. When your creative team spends more time fulfilling requests than creating strategy, you've got a process problem. Your designers didn't sign up to be order-takers. They joined to build brands, craft campaigns, and solve visual problems that matter. But instead they're trapped in an endless cycle of "Can you just update this slide?" and "We need this by tomorrow." Once you fix this, your whole organization will feel it. #Marq #LucidPress #BrandEnablement #MarketingTools #BrandConsistency #MarqTemplating #HitTheMarq

Surely nothing bad happens when non-designers get design access... ...Are your eyes burning yet? Yeah, just kidding. When some teams "just tweaks the colors a bit" and others "make it pop more," you get a logo that looks like it was designed by a committee of caffeinated squirrels. Stretched logos, dated logos, bears, oh my. Creative teams everywhere just felt a collective shiver. The cure? Templates with locked brand elements and the freedom to customize everything else. Same creative energy! Zero logo casualties. What's the wildest logo massacre you've witnessed? 🦋 ✨ #Marq #LucidPress #BrandEnablement #MarketingTools #BrandConsistency #MarqTemplating #HitTheMarq

2,500 design requests. In just a few weeks. *Audible gulp* That's what one university's creative team faced when they opened a support ticket system. The requests? Logo files. Event flyers. Business cards. Basic stuff that buried actual designers in busy work. But then, they stopped trying to fulfill every request faster. Instead, they eliminated the requests entirely. Self-service brand portal. Locked templates. Instant access to current assets. Those 2,500 tickets? Nearly zero. Designers went back to designing. Teams got materials instantly. The bottleneck wasn't capacity. It was access. When people can create what they need without breaking your brand, the flood of requests just stops. What's the most common request flooding your inbox?

Why are distributed marketing teams drowning in content requests? The spiral looks like this... Without templates or brand guardrails, non-designers either wait on creative (missing opportunities) or create off-brand disasters. As pressure mounts, creative teams get buried in urgent requests, last-minute fixes, and constant damage control. The solution isn't -more rules or -faster designers It's systems that turn your brand assets into tools people can use without breaking everything. When teams can self-serve and you can sleep at night, everyone wins. What's eating up most of your creative team's time right now? #Marq #LucidPress #BrandEnablement #MarketingTools #BrandConsistency #MarqTemplating #HitTheMarq

Brand guidelines vs. brand enablement What’s the real difference? Brand *guidelines* set the standard. They define what good looks like and protect your identity. Brand *enablement* makes that standard easy to follow, giving your teams the tools and templates to create on-brand without bottlenecks. Guidelines without enablement = stalled projects. Enablement without guidelines = brand drift. You need both to scale your brand without losing your sanity. We'll add a link to our blog post on this topic down in the comments if you want to learn more! ⤵️ #MarqTemplating

Marketers hyping up brand guidelines to other departments: (While secretly planning for the inevitable cleanup) 😅

Would you rather: Protect your brand OR move fast enough to hit revenue targets? 🤔 🤔 🤔 🤔 🤔 🤔 🤔 🤔 🤔 🤔 🤔 This is a false choice that's killing growth. The reality is… your sales team needs proposals TODAY, not next week. That’s why brand-locked templates let them move fast without going rogue. Boom, everyone’s happy. Hit your numbers without sacrificing brand integrity or your team's sanity. #Marq #LucidPress #BrandEnablement #MarketingTools #BrandConsistency #MarqTemplating #HitTheMarq

We just dropped three game-changing updates. And they all work together to fix your biggest workflow headaches… ∙ Enhanced InDesign imports that preserve your precise kerning and leading (no more post-import fixes) ∙ One-click PowerPoint export for offline presentations and external sharing ∙ Template Collections that organize related assets into smart, clickable bundles on your Home screen Less time wrestling with tools. More time doing the creative work you actually love. 💌 What's your biggest content workflow frustration right now? #Marq #LucidPress #BrandEnablement #MarketingTools #BrandConsistency #MarqTemplating #HitTheMarq

Higher ed marketers this month… 🚪 Opens ticketing system: !!! Enrollment flyers. Event materials. Social posts. Every department says it’s URGENT. Repetitive Request Season has begun. The teams that don't burn out? They’ve already set up templates and self-service tools before the fires start. That could be you, walking into a focused workspace while departments update their own fliers with the right fonts and logos. 😌 What will you do now so future-you can say “Happy Back-to-School!” and mean it?? #Marq #LucidPress #BrandEnablement #MarketingTools #HigherEdMarketing #MarqTemplating #HitTheMarq