Mammoth Brands

Today, Coterie officially joins Mammoth Brands! This moment means a lot to us. When Jeffrey Raider and I started Harry's 13 years ago, we had a simple goal to create a better shaving experience for guys everywhere. We’ve gotten a lot bigger since then, and so have our ambitions. We’re improving everyday experiences for more people, across more categories, and want to help other brands achieve the same kind of impact as Harry’s. What started as a “DTC razor startup” has grown into a portfolio of five brands, each beloved and meaningfully redefining their categories. One thing they all have in common is a shared mission to Create Things People Like More. From our earliest conversations with the Coterie team, it was clear that they’re driven by the same mission and values as we are. They're obsessed with making parents’ lives easier, and raising the bar on quality and performance. It’s no surprise that they’ve earned the trust of hundreds of thousands of families. They've reimagined what modern baby care looks like and we’re excited to continue driving that vision forward with them. This outtake from our shoot with Jess Frenchman Jacobs and Grace Weingard should give you an idea of how happy we are to be on this journey together.

We are so excited to announce that Mammoth Brands has signed a definitive agreement to acquire Coterie, the modern baby care brand designed to make parents’ lives easier. Coterie has been on an incredible trajectory since they got started in 2019, and made a big impact on their industry, becoming the fastest growing premium diaper brand. They’ve helped redefine baby care and earned the trust and loyalty of hundreds of thousands of families as a result. Like us, they're driven by challenging the status quo, committed to product excellence and innovation, and obsessed with their customers. We couldn't imagine a better team to continue to pursue our mission — to Create Things People Like More —with.  That’s why we’re so excited for the massive opportunity ahead. Over the years, Mammoth Brands has built a platform and a playbook to help brands grow from online-led disruptors to omnichannel category leaders. We did it with Harry's, then Flamingo, Lume Deodorant, and Mando. With Coterie, we’ll take that same playbook to baby care, offering them the infrastructure and capabilities to supercharge their growth, while preserving the brand DNA and product quality that has made them so beloved. This deal marks an important milestone for Mammoth Brands, diversifying our portfolio and solidifying our position as one of the largest CPG companies built in the last 20 years. We couldn’t be happier to have Coterie on that journey with us, and can’t wait to welcome their team, led by CEO Jess Frenchman Jacobs and President Grace Weingard, to Mammoth Brands. You can read more about the news in The New York Times DealBook newsletter today: https://lnkd.in/ge4AGbez

If there’s one thing we love to talk about, it’s our obsession with our customers. Jeffrey Raider joined Elizabeth Gore on a recent episode of #TheBigIdea from Yahoo Finance to dive into just that. They chatted about building loyalty, why doing what’s best for customers is best for business, and how we always return to our mission to Create Things People Like More. Listen here: https://lnkd.in/gjmm4Nv8

At Mammoth Brands, our value of Grow Forth drives us to lean into progress, embrace new ideas, and learn quickly from wins and losses. Our journey with GenAI is a perfect example of how we’ve put that principle into practice. Our co-founder and co-CEO Andy Katz-Mayfield recently shared some thoughts on our approach to GenAI and announced some exciting news: our very own Sandeep Chouksey will be taking on an expanded role as Chief Technology and AI Officer! Sandeep has been instrumental in leading our company’s vision for GenAI, and we’re excited to continue to explore and unlock new ways to serve our customers and empower our teams under his leadership. Read more here: https://lnkd.in/gQ3Pdfdf

Thank you to The New York Times and Jordyn Holman for speaking with our CEO, Andy Katz-Mayfield, and CTO, Sandeep Chouksey, about our approach to building fluency and encouraging experimentation with generative AI across all levels of Mammoth Brands! Read the full story here: https://lnkd.in/gdjKQ__x

As we head into an exciting weekend of Pride, here’s a look into a few ways the Mammoth Brands team has been celebrating in support of our LGBTQ+ community throughout June! Thanks to our Pride Employee Resource Group, we’ve had a month full of engaging and educational programming. A few highlights: keynote speaker Madison Butler 🏳️🌈🦄 joined us to discuss championing the LBGTQ+ community and redefining authenticity in leadership, and Chief Growth Officer, Randy Yang, moderated an internal panel where members of our team shared perspectives on queer joy and how community helps them thrive. In addition to celebrating with our team, we’ve always prioritized making a real impact in the world as part of our social mission, with a focus on mental health and wellness. We’re proud to be longstanding partners of The Trevor Project, with over $2.1M donated to the organization to date, and work with them all year-round on initiatives that have directly connected over 40K LGBTQ+ youth to lifesaving care. Happy Pride!

This week at Mammoth Brands, our African Ancestry Collective (AAC) Employee Resource Group hosted a special Juneteenth Fireside Chat with a distinguished panel of industry leaders: Alyssa Harvey Dawson, former Chief Legal Officer at Hubspot, Nicole Reboe, Chief Executive Officer at Rich Talent Group, and Nick Caldwell, Chief Product Officer at Peloton. The conversation focused on the concept of “permission” and what it means to step up as a leader (before a title may tell you to), and the barriers that come with embracing authenticity and making an impact on your own terms. A massive thank you to our guests for sharing their invaluable insights, and to our team for organizing such an inspiring dialogue as we reflect on the legacy of Juneteenth and head into the National Holiday!

Thank you to Recharge for inviting our Chief Technology Officer, Sandeep Chouksey, on stage at ChargeX 2025 for a conversation about our journey growing from Harry's to a multi-brand CPG company, and the strategic technology decisions that helped us get there. Check out a recap of the discussion below!

BIG news on Harry's front! Harry’s Plus launched today. It's an innovation that's taken a decade to create and delivers on the brand promise that our co-founders Jeffrey Raider and Andy Katz-Mayfield made when they launched Harry's in 2013: exceptional quality and a great value. It's a huge milestone and the ultimate example of our mission to Create Things People Like More. Be sure to check out the campaign film below (starring members of the Harry’s team!) to watch 10 years of history in under 3 minutes. https://lnkd.in/gSfSyPh2

We love to see another Mammoth out there. Congrats on the big name change...we just had one, too. If the team is in need of razors or deodorant, you know who to call.