Welcome back to Tom Boccuzzi, who recently returned to #MomentumWorldwide as SVP, Group Director of our next-gen Field Marketing specialty. Tom brings a deep understanding of experiential field marketing, along with his expertise in business leadership. Together with the team, he will continue to pioneer the use of #AI tools for greater location intelligence and foot traffic analytics to optimize our face-to-face marketing capability. Read more here ➡️ https://lnkd.in/drMU3NZT #FieldMarketing | #Leadership | #ExperientialMarketing
About us
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today’s world, where people demand corporate transparency and increased sustainability, this approach-redefining all the ways people experience a brand in action-is more important than ever. We integrate sponsorship, shopper, design, technology, social, promotions, PR, digital, entertainment and more in a total brand experience for the modern consumer. Quite simply, our job is to help brands flourish – and we do this as one global agency (within the IPG family of agencies) with 30 offices on five continents and more than 1,300 amazingly talented people—all of us working together, eager to invent, challenge the norm and set the world on fire. To make that possible, we hire people who are ravenous for ingenuity and impatient with the status quo. The biggest asset we have is our talent, and we take that seriously. And it helps that our company works with some incredible brands such as American Express, Coca-Cola, Mondelez, Microsoft, Walmart and William Grant & Sons to name a few. Join us! You could be a member of a growing team of people who love to imagine, concept, create, sculpt, sing, emote and dream in the interests of our clients and communities. We think it’s a special kind of calling. You should answer.
- Website
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http://www.momentumww.com
External link for Momentum Worldwide
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- Brand Experiences, Experiential Marketing, Sponsorship Consulting, Sports & Entertainment Marketing, Shopper Marketing, Experiential Advertising, Retail Experiences, and Commerce
Locations
Employees at Momentum Worldwide
Updates
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How many hours per week do teenage boys spend gaming? And is Gen Z open to forming deep emotional bonds with chatbots? 🤖🎮 Watch today’s #Friday5 to discover this & much more ⬇️ #MarketingTrends | #ConsumerInsights | #TrendingTopics
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Last week, Andrew Kyrejko, VP, Group Director of Strategy, NA at #MomentumWorldwide, joined the second annual IPG Mediabrands B2B Summit at The New York Times together with B2B brands and other industry leaders, innovators and trailblazers. During the summit, Andrew reflected on the evolution of B2B strategies, showcased our B2H (Business2Human) Approach, discussed current trends and envisioned the future of B2B relationships.🗣️🤝💡 #B2BMarketing | #ThoughtLeadership | #B2BTrends
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✨ Congratulations to Carly Johnson, SVP, Group Director of Strategy, NA at #MomentumWorldwide, who has been included in the Path to Purchase Institute’s 40 Under 40 Class of 2025. 🎉 The recognition reflects the excellent work she and the rest of the #ExperientialCommerce team deliver to #MakeBrandsMatter! 👏 Read more: https://lnkd.in/eRNJqnsF #P2P40Under40 | #AwardWin | #CommerceExcellence
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The #MomentumWorldwide team in the UK took home two wins at this year’s The Institute of Promotional Marketing (IPM) Awards for our AI-powered Dream Bake Studio activation for Betty Crocker! Congratulations to our General Mills client and our Momo’ers for creating #GreatWork and experiences that #MakeBrandsMatter! ✨🏆 Find out more here: https://lnkd.in/eZQpaAHi #IPMAwards | #AwardWin | #ExperientialMarketing | #AI
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The #MomentumWorldwide team in Canada recently executed an adrenaline-filled event with GMC Canada and Red Bull at Outliers, a mass-start enduro race where riders tackle the wild terrain of the Badlands, Alberta. Athletes and spectators alike could conquer the GMC rock climbing wall and celebrate over beverages kept cold by the Sierra EV. ✨ #MakeBrandsMatter | #SponsorshipMarketing | #ExperientialMarketing
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Earlier this month, Sampson Yimer, EVP, Partnerships & Director, Diversity and Strategic Development, and Brian Robinson, Director, Partnerships at #MomentumWorldwide, joined a fireside chat at the Sponsorship Marketing Association’s Sponsorship Mastery Summit together with Angela (Angie) Minges, Director of Partnership Marketing and Events at Nestlé Purina North America. During the engaging conversation, they shared strategic partnership advice💡🤝 and discussed our award-winning Purina Club work.💭🐾 #MakeBrandsMatter | #SponsorshipMarketing | #ExperientialMarketing
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What % of Gen Z expects AI-powered personalization in their beauty experiences? And how many US adults want in-person events that mix sports, gaming and music? ⛹️♀️🎮🎶 Watch today’s #Friday5 to discover all this & more ⬇️ #MarketingTrends | #ConsumerInsights | #TrendingTopics
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Pleased to share that Carly Johnson, SVP, Group Director of Strategy, NA at #MomentumWorldwide, has joined MediaPost's 2025 OMMA Awards jury panel. Together with other industry leaders, Carly will evaluate the best in Online Media, Marketing and Advertising. ✨ #OMMAAwards2025 | #Creativity | #OnlineMarketing
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Austin Bennett, Director of Creative Technology, NA at #MomentumWorldwide, will be joining Event Marketer’s ‘AI and Event Tech Fireside Chat’ on October 1 in LA as part of this year’s Experiential Marketing Month. Together with other experts, he will break down the cutting-edge tech and AI tools that are making the greatest impact on events, and explore where the biggest potential for tech investments will lie in the year ahead. Learn more 👉 https://lnkd.in/eCZVffnJ. #EventTech | #WorkLifeWednesday | #ThoughtLeadership
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