Molson Coors Beverage Company

Tis the season for festive Lites! A Milwaukee tradition for decades, Holiday Lites returns for another year, brightening up Miller Valley with more than a million LED lights while bringing joy to the community. Our very own Alison Hanrahan joined WISN for a sneak peak of the festive show that runs through December 26. Happy Holidays! https://bit.ly/4q8KnWB

After the ball drops to ring in 2026, Molson Coors and its brands are once again helping people celebrate the new year responsibly by offering free rides home in seven U.S. Cities - Charlotte, Chicago, Dallas, Denver, Milwaukee, Phoenix and Washington, D.C. - in addition to Halifax, Nova Scotia. Since its inception in 1988, the Free Rides program has provided nearly 10 million free rides on public transportation. Celebrating responsibly is core to who we are, and we’re proud to be part of safe celebrations as we close out the year. Read more about Molson Coors’ Free Rides, and cheers to a safe holiday season ahead! https://bit.ly/48N3gqS 

From festive gatherings with family traditions to get togethers that ring in the new year, the holidays are all about celebration – something Miller Lite and Miller High Life know a thing or two about. Whether you’re raising a glass of BeerNog or cozying up by the fire in some festive garb, read more about how we’re bringing the holiday cheers here: https://bit.ly/4pXFxvd

Thanksgiving is too short to stress over what to cook. Instead, #JustBringtheBeer and spend some quality time with your loved ones.       In a recently released campaign from Molson Coors, "Just Bring the Beer” reminds 21+ consumers it’s easy to avoid showing up empty handed when you bring ice cold beer. Learn more by visiting justbringthebeer.com. Happy Thanksgiving from Molson Coors!   

Molson Coors’ “Just Bring the Beer” campaign champions beer as the holiday planning go-to. No pressure, no pretense, and no prep time.    So, this holiday season, as the age-old question of “What should I bring?” floats into people’s minds, Molson Coors is reminding 21+ consumers to choose the uncomplicated – just bring the beer.    74% of Millennials and Gen Z in the U.S. are choosing memorable experiences over a traditional holiday gift. And with crowd favorites like Coors Light, Miller Lite and Coors Banquet and beers that elevate the occasion like Blue Moon and Peroni, our brands are the perfect complement to any holiday gathering.    Read more about the campaign here: https://bit.ly/3LMincj

On stage earlier this week at the Beer Insights Seminar, Molson Coors President of U.S. Sales Brian Feiro spoke to how the company’s vision of returning to growth is “energizing” and laid out how his team will lay the foundation for that ambition in 2026. Feiro expressed confidence in Molson Coors’ U.S. plans across its broad portfolio, shared more detail on the company’s continued strength in the on-premise, and – in line with perspective from new CEO Rahul Goyal – stressed the importance of investing strongly in local markets. Read more here: https://bit.ly/49i0kV7

Today we honor the men and women who have bravely served the United States. Along with Veterans Day today, November is also National Veterans and Military Families Month. Molson Coors’ veterans’ organization, VALOR, is hosting events and organizing charity drives to recognize the crucial role veterans play in our communities, from recognizing veterans at our brewery in Albany, Georgia to donating turkeys to veterans in Chicago and being a sponsor of Denver’s Veteran’s Day Parade. To all our veteran colleagues, partners and consumers: thank you for your service to our country.

Cheers to some exciting news coming out of one of our hometowns! We have successfully met the community match for our #CheerstoOurRockyMountainWater campaign, raising $150,000 in support of the Denver Botanic Gardens through key community events including their summer concert series and the Fete Des Fleurs gala! These funds will empower programs that educate the public, promote sustainable practices and foster research partnerships to protect Colorado’s water resources. From low-water landscaping to agrivoltaics at Chatfield Farms, we’re investing in Colorado’s future – because water is the foundation of everything we grow, brew and build. Learn more: https://bit.ly/481ZMlb

Congratulations to two of our team members, Sara Goucher and Richard Crawford, who were both recognized at this year’s Beer Institute meeting. Sara was named one of this year’s Best in Brew honorees for her leadership in eCommerce while Richard received a special award honoring his longtime career achievements. Cheers to those who help make our brews and beverages iconic!

ZOA Energy’s Dwanta’s Holiday Punch is back! This limited-time flavor blends cranberry and citrus with energy and electrolytes, helping to energize you during the busy holiday season.