Moloco

 ⚡ Nearly 50% of consumer app marketers have never explored advertising beyond Google and Meta While some marketers go all in on  Google and Meta, the disconnect is costing real performance. Fresh industry data reveals the opportunity: Brands that diversify see up to 214% Day 30 ROAS improvements While half of marketers stay comfortable, the other half are capturing huge ROAS improvements you'll never see competing for the same audiences on the same platforms. 📋 See the full breakdown: https://lnkd.in/g5PCxpR7

Thrilled once again to reconnect at Ascendant Network's RMN bootcamp with a wonderful village of practitioners building the future of commerce media. Thank you Susan MacDermid, Brad Berens, Ph.D., and many others for creating a space for real dialogue - where leaders across RMNs, agency, tech, and brands can see eye to eye! (just not the consultants, who likes them anyway?) I'll be sharing new research from Moloco on practical applications of AI for commerce media and its impact on ad spend growth and incrementality. CC: Ned Samuelson, Katie Stephens Feffer #commercemedia #retailmedia #digitalmarketing

🔍What does growth look like in a privacy-first world? Join us at App Growth Summit® SF as we explore the future of mobile user acquisition. Jessica Wilson, Director of Growth, Consumer at Moloco, will take the stage alongside Walmart Connect, Monzo Bank, and MobilityWare to share how UA leaders are tackling early-signal optimization, ad fraud, and AI-driven discovery. Panel: UA Strategies in a Privacy-First World 📅 September 10, 2025 🕥 10:35 AM 📍 The Midway, San Francisco, CA Register here ➡️ https://lnkd.in/eC7RVeMs

📈 While consumer app revenue surged 25% in 2024, 88% of marketing budgets are still trapped in walled gardens.❗ August Newsletter highlights: 🎯 The Consumer report: Why 88% of budgets are stuck in walled gardens 💰 Real case studies from LG U+, NPay and more with 3x better CPI results 🌍 Catch our team at 5 industry events across Europe and the US this September Our latest newsletter reveals how smart marketers are diversifying their spend and seeing massive results in the Independent App Ecosystem. From breakthrough AI-driven campaigns to game-changing user acquisition strategies—discover what your competitors don't want you to see. 👉 Sign up for our newsletter now to get the strategies driving real growth beyond walled gardens. https://lnkd.in/gprGVg9E

CTV offers a bridge to the future for legacy media, yet many are hesitating to fully cross it. They are afraid that a full-hearted embrace of performance ads will obliterate their existing multi-billion-dollar Upfronts business. In this article , I argue there is a clear path to supporting the Upfronts while supercharging growth through performance advertising. https://lnkd.in/gm7huVKW

92% of retailers believe they deliver personalized experiences — but only 48% of shoppers agree. The retail media industry is hitting a growth ceiling. Ad fatigue is rising, performance is slipping — and shoppers are tuning out. But leading RMNs like Wayfair and Yogiyo are breaking through using AI-powered personalization to turn irrelevant ads into helpful, conversion-driving discovery moments. 📘 In this e-book, co-authored by Jon Flugstad, Sr. Director of Business Development, and Surbhi Maheshwari, Director of Product at Moloco, you'll discover: 🧠 Why 76% of shoppers are frustrated — and how Amazon, Meta, and Google solved it with AI-first advertising 🏗️ The 6-pillar Commerce Media AI Maturity Model to drive real-time personalization at scale without compromising privacy 📈 Case studies with results like:  • 25,000 advertisers onboarded in 1 month (@Yogiyo)  • +30% CTRs (@Wayfair) ⚡ A step-by-step launch framework to activate AI in as little as 6 weeks — with ROI from day one whether you’re optimizing onsite ads, scaling monetization, or just getting started with personalization — this guide is your blueprint for growth. 👉 Download the free e-book now: https://lnkd.in/gGKXiHkV

🤯 Marketers are leaving performance on the table. Here’s the data to prove it. According to our new consumer report, marketers who diversified their media mix beyond Google and Meta saw up to 214% lift in Day 30 ROAS. Yet, nearly half of consumer app marketers have never tested channels outside these walled gardens. Our report reveals: 🔵 Consumer app revenue is set to overtake gaming for the first time—yet budgets don’t reflect this shift.  🔵 User attention is migrating away from social/entertainment apps to gaming, productivity, and generative AI apps. 🔵 The Independent App Ecosystem reaches more than 2 billion DAUs, matching TikTok and Instagram combined. 88% of budgets are still locked up in walled gardens. Now’s the time to rethink your strategy. 📥 Download the full report for deeper insights: https://lnkd.in/gs9EMHpS

What does high-performing creative look like in 2025? It’s not just about format. It’s about the strategy behind it. Moloco contributed to Singular’s Winning with Creative, a new guide featuring insights from TikTok, CRAFTSMAN+, Tinuiti, and SplitMetrics. It’s designed to help marketers build, test, and scale creative that drives real results. Inside the guide: 📈 Playable ad tactics that drive up to 20x more installs 🎮 Interactive ad strategies that 7x CVR 🎯 Concept testing that helps you stay ahead of fatigue Clear strategies. Actionable insights. Creative that performs → https://hubs.li/Q03thBQC0

🚀 How did LG유플러스 (LG Uplus) scale subscriptions for its AI calling app  'IXIO'? By partnering with Moloco and Wisebirds, LG U+ expanded its user base beyond walled gardens, optimized for high-quality conversions with AI, and maximized efficiency. ✨ Key Results: ✅15% of total installs attributed to Moloco (across all channels) ✅ 25% increase in membership conversions ✅ ~3x lower CPI, ~2x lower CPA vs. other channels Real performance, even in limited environments. That’s the Moloco difference. Learn more → https://lnkd.in/gB2sMSrF

🏆 We’re honored to be recognized as a winner of the 2025 Google Cloud DORA Awards for Going Beyond the Four Keys! At Moloco, we’re committed to building systems that scale with speed, reliability, and innovation. This award is a testament to our engineering teams who continually push the boundaries of what’s possible in software delivery and performance. The DORA Awards celebrate organizations that are not only implementing best practices in DevOps and software engineering—but also going beyond, using AI and data to drive measurable outcomes and organizational transformation. We're proud to be among 13 global leaders recognized by Google Cloud this year. Thank you to the teams at Google Cloud DORA for this recognition—and a big shoutout to all the other inspiring winners! 🎉 🔗 Learn more: https://dora.dev/awards/