Motion

Every marketer wants scale—but YouTube doesn’t hand it out on day one. The early stage of growing a channel is quiet. Sometimes painfully so. That’s why Davis Morgan, full-time YouTuber and guest on this episode of Content Logistics, says it’s crucial to set the right expectations—especially for small teams and business owners trying to build something on the side. “This is the worst way to make quick money,” Davis admits. “It takes a lot of time and effort, and most people won’t see returns for a year or more.” So what’s the smarter approach? Start by treating YouTube like you would a podcast or newsletter—an outlet for consistent, low-pressure creativity. Don’t overcommit to fancy gear or a rigid schedule. Instead, carve out a workflow that fits your existing bandwidth and focus on getting better each time you post. You don’t need to go all in to start building a presence. You just need to enjoy the process enough to keep showing up. Because when growth finally comes, it’ll be because you earned it—not because you bought it. Click the link in the comments to listen to the full episode.

Perfect production doesn’t win in B2B—trust does. You don’t need fancy gear or a studio to make video work for your brand. Here’s how to start creating authentic, high-impact content with the tools you already have.

You created a killer webinar, blog, or podcast—but after a few posts, it vanishes. Not because the content is bad… because it wasn’t repurposed strategically. In this video, we’re breaking down the 3 biggest mistakes marketers make when repurposing long-form content—and how to fix them. If you’re trying to get more ROI from the content you already made—this is worth the watch.

After producing over 75 B2B podcasts, we’ve seen some clear patterns. The shows that grow? They put their audience first, treat each episode as a content engine, and start before everything is “perfect.” In this video, we break down the most common mistakes that keep B2B podcasts from gaining traction—and how to avoid them. If you’re building a show for your brand, this is a great place to start.

Today’s B2B buyers make up to 80% of their decision before ever touching your forms. This video explains why your form strategy is hurting more than helping — and what to do about it. https://lnkd.in/gArQvGv6

What if one interview could power your entire content calendar? In this video, Baylee Gunnell breaks down her step-by-step system for turning a single 30-minute conversation into over 20 pieces of content. She shares how to choose the right topic, set up interviews for success, and repurpose every quote, clip, and insight with intention. Baylee walks through a simple but powerful workflow—from identifying your content goals and platforms to building a system you can repeat every month. Whether you're a solo marketer or part of a small B2B team, her approach helps you stop chasing content and start scaling it. If you're tired of creating from scratch and want a smarter, more sustainable way to publish, this episode gives you a practical blueprint that's easy to follow—and even easier to repeat.

Booking great podcast guests doesn’t have to be a struggle. When one of our team members tested this outreach system, they booked 8 guests in just 24 hours—so many that they had to slow down just to keep up. In this short video, we walk through the exact steps—plus a messaging template you can adapt for your own show. 🎥👇 If your team is launching a podcast (or trying to keep up with one), this might be the system you need.

Search engine optimization has long been anchored to rank tracking, a methodical approach to monitoring keyword positions, optimizing for higher rankings, and using data to demonstrate marketing success. However, Google's recent algorithm updates have fundamentally disrupted traditional tracking tools, creating significant challenges for marketers seeking to measure search positions with their previous level of precision. In this episode of Content Logistics, host Baylee Gunnell engages in an in-depth conversation with Colin Costigan, Account Director at Marketers in Demand. Together, they dissect the evolving landscape of SEO, exploring how AI-driven search behavior, zero-click searches, and Google's dynamic ranking factors reshape digital marketing strategies. Colin explains how Google's commitment to enhancing user experiences and transitioning toward AI-generated overviews have deprioritized traditional rank positions. Instead, the focus has shifted to engagement-driven metrics. He delves deep into the E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—offering strategic guidance on how businesses can optimize content for sustained visibility. Moving beyond the outdated approach of chasing rankings, Colin advocates for a more holistic strategy. He encourages marketers to concentrate on metrics that drive business growth, such as share of voice, user engagement, and conversion rates. The conversation extends to exploring the growing significance of video, images, and social signals in search rankings, providing listeners with a comprehensive understanding of modern SEO strategies. Click the link in the comments below to listen to the full episode.

🚀 Marketers in Demand Joins the Inc. 5000! Being recognized as one of the fastest-growing companies in the U.S. is an incredible milestone. This achievement reflects the hard work, dedication, and innovation happening every day across New North, Motion, and Spoke—all under the Marketers in Demand umbrella. What sets this journey apart? 🔹 A Unified Leadership Team Growth starts with alignment. With Justin Brown, Joe Michalowski, and Jacob Brain leading the charge, the focus remains on driving impact and delivering results. 🔹 A Team That Delivers Supporting scrappy, high-performing marketing teams means being even more adaptable and execution-focused. It’s not just about strategy—it’s about rolling up our sleeves and making things happen. 🔹 Systems That Drive Efficiency A strong project management system and client portal keep everything transparent, trackable, and aligned. Clients and teams always have real-time visibility into tasks, priorities, and progress. 🔹 A Culture of Continuous Improvement Innovation fuels growth. From R&D and AI workflows to internal applications that enhance client value, the focus is always on evolving, testing, and pushing boundaries. Scaling a company isn’t easy, but meaningful growth happens by staying focused, executing relentlessly, and embracing change. Here’s to the next chapter! #Inc5000 #B2BMarketing #Growth #MarketingInnovation

Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics, host Baylee Gunnell sits down with Jacob Brain, Director of Operations at Marketers in Demand, to unpack why traditional email metrics are failing—and what marketers should track instead. Jacob explains how email tracking works at a technical level, why Apple’s Mail Privacy Protection and evolving spam filters have disrupted accuracy, and why relying on opens and clicks alone leads to misleading insights. He breaks down alternative ways to measure engagement, such as website tracking, multi-touch attribution, and intent-based data, offering a smarter approach to email marketing. The conversation also explores how marketers can build a modern tech stack, integrate tools like Factors and Clay, and use data to support sales teams effectively. If you’re looking to improve email marketing without outdated metrics, this episode is a must-listen. Click the link in the comments below to listen to the full episode.