Later

Big news: we just launched Close Friends by Later ✨ Your new biweekly cheat sheet for the creator economy. Think platform shifts, trend breakdowns, and must-know stats — all cut down into insights you can actually use so you can stay ahead (and look smart in your next marketing meeting). Here’s what you’ll get in every edition:  → The top creator economy headlines, decoded  → Stats and data that prove ROI  → Platform updates and why they matter  → Case studies + brand wins you can steal inspiration from The creator economy moves fast. Close Friends helps you move faster. Subscribe below ⬇️

Chicago, you did not disappoint. ✨ Last week, we co-hosted Later Creator Club with TikTok — and the room was buzzing with conversations about the power of creators. Our panel with TikTok and Southwest Airlines tackled the big question on everyone’s mind: how do you go viral? We also explored how creators are reshaping the way brands engage with communities and drive full-funnel impact. Breakout sessions gave creators and brands the chance to connect directly, before wrapping up with a happy hour full of meaningful conversations. A huge thank you to TikTok for co-hosting, Southwest for joining the panel, and to every creator and brand who showed up. The future of influence is being written in rooms like this 👏

Big updates. Bold moves. Built for performance. We’re pulling back the curtain on the latest product drops inside Later Social, and giving you a first look at what’s coming next. 📅 Thursday, September 25, 2025 🕔 2PM PST Whether you’re scheduling content, analyzing performance, or scaling creator campaigns, our new tools are designed to help you work smarter, move faster, and grow bigger. Here’s what you’ll discover: → New features to streamline your workflow → Smarter analytics built for your goals → Easier ways to foster conversations across platforms → A sneak peek at what’s next Plus, meet the product experts building these tools—Cynthia Lee, A.K. Hudani, and Matthew Sia Sia—as they walk you through what’s new and what’s next. Register now for The Drop: https://lnkd.in/gRYSeyje

How well do you know the creator economy? We surveyed 1,005 creators of all audience sizes, niches, and income levels and now it’s time to test marketers on how well they know the industry 👀 Was the answer higher or lower than you expected? Or were you spot on?

“How can I be sure a creator is the right fit for my brand before we collaborate?” Enter: Brand Suitability Insights. Our newest Brand Safety feature helps enterprise brands evaluate creators across 12 risk categories before you hit "collaborate." We go beyond social profiles and scan all public websites to flag potential risks. Even better, we identify creators who will strengthen your brand reputation and drive real growth. 📈 We’re so proud of the Later team for bringing this to life! Get the full scoop: https://lnkd.in/gGQdYeiw *Available to all Later Influence customers. #BrandSafety #CreatorEconomy #InfluencerMarketing

Cool brands pull up to Later Creator Club… Hype him up in the comments 👇

Later Creator Club has style and you BETTER be nice.

A room full of creators, brands, and big ideas. Chicago, you brought the energy! ⚡ Here’s a sneak peek at our Later Creator Club—full recap coming soon. 👀

Following up on PR gifts doesn’t always land the way brands hope. 🫣 ⁠ Here’s what influencers are saying about gifting and how brands can approach it better. ⁠ ⁠ Get the full breakdown 👉 https://lnkd.in/gjQ4DH6J ⁠