Inovautus Consulting

Does your firm need a Chief Growth Officer? You’re not alone. In this episode of the Accounting Today On the Air podcast, Sarah Johnson Dobek, President + Founder of Inovautus Consulting, joins, Daniel Hood, Editor-in-Chief of Accounting Today, to unpack what the CGO role really looks like inside accounting firms, and why it matters now more than ever. From aligning marketing, business development, and client experience to building the infrastructure that makes growth repeatable, hear how firms of all sizes can approach the evolving role of a CGO. Listen to this eye-opening conversation and explore how the profession is redefining growth leadership: https://hubs.la/Q03LzYdF0. #AccountingLeadership #FirmGrowth #ChiefGrowthOfficer #FutureOfAccounting #Inovautus

Is your firm’s technology helping you move forward—or holding you back? When your tools work for you, not against you, you can focus on what really matters: growth, client relationships, and measurable results. Whether you're just getting started with HubSpot or looking to optimize what you already have, our HubSpot Training & Implementation services help accounting firms streamline their processes and unlock their full potential. Confidently move forward in your digital transformation. 🔗 Explore what’s possible: https://hubs.la/Q03LB1bg0 #AccountingFirms #HubSpot #DigitalTransformation #MarketingTechnology #Inovautus

🎙️ It’s International Podcast Day! Podcasts have become one of the most powerful ways to share ideas, spark conversations, and learn from industry leaders. At Inovautus, we’re proud to contribute to that dialogue with episodes designed to help accounting firms grow stronger and wiser. From governance and leadership to business model transformation and growth strategies, our podcast conversations bring fresh insights from the profession’s front lines. 🎧Tune in, learn, and get inspired: https://hubs.la/Q03KkdZW0 #InternationalPodcastDay #AccountingLeadership #FirmGrowth #FutureReadyFirms #Inovautus

What’s your firm’s value proposition—and is it clear enough? A strong value proposition does more than define your services. It communicates your firm's unique benefits, attracts the right clients, strengthens your brand, and guides smarter growth decisions. Start shaping a value proposition that truly sets your firm apart. #FirmGrowth #ValueProposition #BusinessStrategy #Inovautus #PracticalIdeasforGrowth

Wrapping up the Governance Series: what drives effective governance in firms of all sizes? In the final episode of the AICPA Transforming Tales of Business Evolution: Governance Series podcast, Erin M. Hartman, CPA, Senior Manager – Firm Services of the AICPA & CIMA, joins Sarah Johnson Dobek, Founder and President of Inovautus Consulting, and Gary Thomson, CPA, Founder and Principal of Thomson Consulting, to share lessons learned and key success factors from the series. They cover: • Why governance isn’t just for large firms • How to simplify change without waiting for perfection • The principles that make governance a growth driver 🎧 Listen now and start your firm’s governance transformation journey.  https://hubs.la/Q03KkdzL0 #FirmGovernance #AccountingLeadership #FutureReadyFirms #Inovautus

Many firms build strategies on assumptions and miss opportunities. Market research replaces guesswork with clarity on client needs, competitors, and market shifts. When firms use quantitative and qualitative insights, they make smarter decisions, strengthen positioning, and drive sustainable growth. ⬇️ #MarketResearch #AccountingFirms #BusinessStrategy #ClientGrowth #Inovautus

🌟 Today we celebrate American Business Women’s Day 🌟 We honor the vision and dedication of women in business—and our own journey. Sarah Johnson Dobek founded Inovautus Consulting, and we’re proud to help accounting firms grow faster and in the right direction. Across every industry, women are driving innovation and shaping the future of work. We’re honored to be part of that momentum. Meet the women behind our impact: https://hubs.la/Q03KbgKw0. #AmericanBusinessWomensDay #WomenInBusiness #FutureReady #Inovautus

Updating your partnership agreement while building stronger governance? You’re not alone. In this episode of the AICPA Transforming Tales of Business Evolution: Governance Series podcast, Sarah Johnson Dobek, Founder and President of Inovautus Consulting, and Gary Thomson, CPA, Founder and Principal of Thomson Consulting, are joined by Chip Chaon, CEO and Managing Principal of LattaHarris, LLP, and Mark Kovaleski, Managing Partner of MMB+CO, to explore how rethinking partnership agreements can shape a firm’s future. Chip and Mark share: • Streamlined decision-making and accountability • Balanced partner input with efficiency • Built trust while navigating significant change • Positioned their firms for long-term sustainability 🎧 Listen here: https://hubs.la/Q03HNkMT0 #AccountingLeadership #FirmGovernance #FutureOfAccounting #Innovation #Inovautus

Is your firm ready to align leadership, spark new ideas, and set a clear path for the future? Inovautus Consulting’s Partner Retreats are designed specifically for CPA firms. They help you move beyond day-to-day challenges and focus on the big picture. From facilitating tough conversations to shaping actionable strategies, we create space for partners to plan, align, and grow together. Discover how a Partner Retreat with Inovautus can help your firm strengthen governance and accelerate growth: https://hubs.la/Q03HN0rt0 #PartnerRetreats #AccountingLeadership #FirmStrategy #Inovautus #FutureReadyFirms

Accounting firms boast about what makes them unique: talent, expertise, solutions, etc. Yet, their marketing strategies are often far from being unique. Customizing your marketing strategy is essential for firms to distinguish themselves in today's competitive market. In this Practical Ideas for Growth article, we explore why one-size-fits-all campaigns fall short and how tailored strategies help firms attract the right clients, strengthen alignment, and drive sustainable growth. #AccountingGrowth #MarketingMatters #CustomizedStrategy #BrandDifferentiation #ClientFocused #GrowthInsights #PracticalIdeasForGrowth #Inovautus