Ferocious Media

Running your home services business is hard enough without chasing five different marketing vendors. With an all-in-one digital marketing agency, everything is under one roof. ✅ One team. ✅ One strategy. ✅ One partner focused on your growth. See the full list of benefits here: https://lnkd.in/e_7g5c7a

Today, we pause to remember the lives lost and the heroes who gave everything on September 11, 2001. As we honor their legacy, we’re proud to stand with the Tunnel to Towers Foundation in their mission to support veterans, first responders, and their families. Their work continues to turn tragedy into hope, carrying forward the spirit of service and sacrifice that defines this day.

Google Local Services Ads can be a game changer for contractors, but only if you play by Google's rules. Here's the playbook: ✅ Reviews matter! Both your review count and score can push your ads higher. ✅ Response time counts! Answer within 1–5 minutes and you’ll show up more often. ✅ Availability wins! The more hours and service areas you cover, the more leads you capture. Think of LSAs like a lead pipeline where speed = more visibility. If you’re slow, your competitors get the call. If you’re fast, you get the job. Read more here: https://lnkd.in/ep_Zyi7n

Extra, extra: we’re growing our team! 🦁 If you’re a passionate developer who loves web projects and taking client sites to new heights, we’d love to meet you. Apply to join the pride here: https://lnkd.in/efXjNrVb #webdev #developer #WordPressdeveloper #WordPress

We’ve got exciting news to share! 🎉 
Ferocious Media is officially partnering with The Blue Collar Success Group to bring contractors the ultimate combo: proven coaching + tailored marketing strategies. Together, we’re helping home service companies: 
✅ Grow faster with unified systems and marketing 
✅ Boost profitability with high-ROI campaigns 
✅ Stay ahead with local SEO, paid ads, and custom websites This partnership is all about one thing: helping the trades succeed for the long haul. Get the full details here: https://lnkd.in/eyTn-cry

Think your homepage bounce rate is high? Don’t panic! Bounce rate doesn't always mean what you think it does. Here’s what matters more: • Intent – Did the visitor get what they needed fast? • Speed – Did your site load before they gave up? • Conversion – Did they call, click, or fill out a form? A high bounce rate on a service page isn’t always bad. A high bounce rate on a location page with zero leads? That’s worth investigating. What you can do: ✔ Check page speed (especially on mobile) ✔ Make the CTA obvious ✔ Align content with what the visitor actually searched for We don’t just look at numbers; we translate them into action. Need help reading between the data lines? We’ve got you.

Google’s made it clear: if your website content doesn’t help real people, it’s not going to rank. Here’s what we’re still seeing from the Helpful Content System: • Thin or generic pages? Buried. • Duplicated content across location pages? Penalized. • Sites with clear, original answers? Rising to the top. What to do now: 📌 Keep your content locally relevant 📌 Avoid fluff and get to the point 📌 Make sure service pages actually answer what your customer is searching for The algorithm is smarter. But so are your customers. We help home service businesses create content that wins with both. Want us to take a look at your top pages? Just say the word.

Good reviews don’t just build trust for your home service business—they drive conversions and impact rankings! Here’s how to make your Google reviews work harder: ⭐ Respond to every review (even the bad ones) ⭐ Highlight top reviews in ads or on your site ⭐ Ask happy customers right after a successful job Small effort, big results. Need it to be even easier? Ask us about our automated review response platform that can streamline the process for you.

Are Local Services Ads (LSAs) part of your home service marketing strategy? Google is quietly rolling out an experiment that could impact how your business appears in search results. What’s Changing: Google is testing a new layout where most LSA units will no longer display the badge directly in the Search results. That means even if you're Google Guaranteed or Screened, users may not see that badge at first glance. What’s Not Changing: You’re still backed by the badge and its full benefits. That includes the credibility boost, dispute resolution support, and trust signals within your business profile. The badge is still part of your listing—it just may not be visible in the main search view. Why This Matters: If you’ve relied on the badge to stand out in crowded search results, this could impact your click-through rates. Without that visual cue, other factors like review count, responsiveness, and service details will carry more weight. What You Can Do: This is a great time to: ✔️ Review your LSA metrics ✔️ Strengthen your review strategy ✔️ Make sure your business description and service areas are airtight ✔️ Tighten your response time If your business is aiming for 20% growth this year and you’ve used LSAs to help drive leads, this is one of those moments to adapt quickly and stay ahead of the curve. We’re monitoring this rollout closely and helping clients adjust as needed. Need a second set of eyes on your LSA setup? Let’s talk.

Help us give a warm welcome to Sean Coleman, our new EVP of Sales here at Ferocious Media! Sean brings 15+ years of experience helping home service businesses grow through smarter digital marketing. His leadership style is all about nurturing collaboration, forming strategic partnerships, and delivering measurable results—values that align perfectly with our mission. With deep industry knowledge, a passion for the trades, and a commitment to client success, Sean is already making an impact. Welcome to the pride, Sean! We’re thrilled to have you.