Format

Something fun’s on the way with our pals at Allen & Gerritsen + Visit Philadelphia. Keep an eye out… 👀 Badge up → visitphilly.com/badge #250th

The quest for a good night’s rest ends with our new friends at Big Fig! We were brought on by the amazing team at Mod Op to create an elevated and stylized spot that tells the Big Fig story in a fresh way. Equal parts bold, unique, and fun. And honestly? We had an absolute blast bringing it to life. Here’s to better sleep! #videoproduction #productionlife #commercialproduction #filmproduction #setlife #onset #behindthescenes #modop #bigfigmattress #adlife #creativeproduction #studioproduction #formatmade #createordie

“Can yous guys build a custom sandwich puppet using real meats and cheese?” Why yes… yes we can! We had a great time crafting this delicious little character with our good friends Red Tettemer O'Connell + Partners for Dietz and Watson. And the best part, it was all for a great cause, partnering with NoKidHungry.org. Make a sandwich, make a difference! #dietzandwatson #nokidhungry #commercialshoot #puppetmaking #sandwichpuppet #realmeats #cheeselovers #productionlife #behindthescenes #foodpuppet #creativeproduction #commercialproduction #formatmade #createordie

More from LBBonline - Little Black Book featuring our own Nic Reader! https://lnkd.in/eSqEZi7W

Come read all about us 😎 https://lnkd.in/dEdWr6J7

More Format projects featured in the May/June 2025 Philly Ad News 🗞️ 💥 https://lnkd.in/eDe4bBhw

The Format team had a blast producing these new Gerber Get'ems spots for our friends at Red Tettemer O'Connell + Partners, bringing "The Moment of Truth" to life! These snacks were such a hit on-set that we could barely keep the talent from devouring them between takes. Enjoy! #gerbergetems #snacktime #commercialproduction #videoproduction #creativeproduction #behindthescenes #cinematography #formatmade #createordie

We set out to capture something real - a spot for Carhartt that isn’t just about rugged durability but about the true beauty of hard work. This is a spot that celebrates calloused hands and dirt-streaked sleeves. Our team here at Format headed out to the stables led by the incredible Sabrina Frattarelli (a pro horse rider, instructor, and farm hand) stepping into her debut role with the same effortless grit she brings to the saddle. Her work ethic and dedication is something to admire and made for some stellar cinematic content. Because hard work isn’t just tough, it’s timeless. And that’s a story worth telling. Director/DP: Nic Reader EP: Mike Gualtieri Producer: Joe Leonard Editor / Colorist: Andrew Kunkle Sound Design & Mix: Ben Wong #grit #cinematography #filmmaking #commercial #dedication #craftsmanship #formatmade #createordie

Cue the kiddo chaos! We had an absolute blast producing this fantastic spot with our friends at ModOp, bringing the VTech Innovation Lab to life. The set? Pure magic. The talent? A delightful mix of toddlers and babies, the ultimate wild cards. It was a production full of surprises (and probably a few snacks and naps) as we captured each playful moment. Sure, wrangling multiple tiny humans made for a long day, but the result? Totally worth it. Enjoy! #vtech #innovationlab #setmagic #commercialshoot #behindthescenes #filmproduction #onset #productionlife #creativeprocess #playfulmoments #createordie #formatmade

This spot for VTech’s DX4 smartwatch was a blast (and a challenge) to bring to life last year. Big shoutout to our amazing partners at ModOp for bringing the Format team on board for production on this one! Give it a watch! ⌚ #vtech #dx4 #smartwatch #modop #production #advertising #commercial #filmmaking #videoproduction #kidscommercial #smarttoys #creative #formatmade #createordie