If you were shopping online and all the clothes were worn not by a model but by you, how would you feel? Vogue Business explores how AI twin technology is transforming online shopping, and how DRESSX Agent is leading this shift. In the article, Maghan McDowell examines how DRESSX is bringing AI-powered, photorealistic avatars to e-commerce, enabling shoppers to see themselves styled in pieces from FARFETCH, Mytheresa, SSENSE, and over 200 brands. "The partnership with DRESSX allows us to reach a younger, digitally native audience with next-generation AI try-on, creating a more personal and immersive shopping experience that is globally accessible", said Erwan Jacob, VP Growth Marketing at Farfetch. DRESSX Agent lets users: • Create a realistic digital twin from a single selfie • Mix and match outfits from top retailers • Discover styles through AI-powered prompts. The result: a new kind of shopping experience; immersive, personal, and powered by generative AI. As DRESSX co-founder Daria Shapovalova said, “Fashion is about magic. Sometimes, you would want to see Zendaya in a campaign rather than yourself; or maybe, when there is a star of a campaign, you also add yourself.” All DRESSX Agent features and functionalities are also available as B2B white-label solutions for brands. Click the link in the comments to explore DRESSX Agent. https://lnkd.in/gfKzG7Rb
DRESSX
Retail Apparel and Fashion
DRESSX is the largest fashion multi brand store of digital collections from most well-known brands and 3D designers.
About us
DRESSX is the largest digital fashion store that carries 3D clothing collections from most well-known contemporary brands born in the physical world and in the digital space. We strongly believe that the amount of clothing produced today is way greater than humanity needs. We share the beauty and excitement that physical fashion creates, but we believe that there are ways to produce less, to produce more sustainably, and not to produce at all. At a current stage of DRESSX development, we aim to show that some clothes can exist only in their digital versions. Don't shop less, shop digital fashion.
- Website
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https://dressx.com/
External link for DRESSX
- Industry
- Retail Apparel and Fashion
- Company size
- 11-50 employees
- Headquarters
- Los Angeles
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Los Angeles, US
Employees at DRESSX
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Scott Petty
General Partner & Senior Advisor at Run Ventures
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Natalia Modenova ✨ DRESSX Agent is live
Founder at DRESSX 👾 TOP 50 disruptors of the USA by Newsweek | The Vogue Business 100 innovators in Tech | LVMH Innovation Awards finalist | NYFT…
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Garrett Gilbertson
Founder & Managing Partner at SUM Ventures I Chairman Band of Angels LA
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Leah Yefim
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Updates
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DRESSX Agent in Fashion Network. Thank you Jennifer Braun 🙏🏻 The future of fashion e-commerce has come. We’re here to tell you all about the opportunities it opens for brands and consumers alike.
Founder at DRESSX, Member of BOF 500 Global community of the most important people in fashion, 50 Disruptors of the USA by Newsweek, The Vogue Business 100 Innovators, Forbes 30 Under 30.
When DRESSX Agent is making headlines! 🚀 We are keeping our eyes open for more exciting features - stay tuned 🤓
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Leam Roma is one of the first partners to believe in DRESSX Agent and to join us on this “Future of Fashion and E-commerce” journey. Thank you, Edoardo Amati, for your trust!
DRESSX launches AI-powered try-on platform for #luxuryfashion. Luxury retailers have welcomed the launch. Edoardo Amati, chief strategy and innovation officer at Leam Roma, said the collaboration with DressX Agent aligns with a turning point in e-commerce. He highlighted that AI try-on allows customers to experience products more personally while reducing returns and supporting sustainability in luxury retail. Daria Shapovalova and Natalia Modenova added that DressX Agent reimagines the digital department store, offering a personalised, inspiring, and engaging shopping experience. They compared the platform to a new, AI-powered version of Farfetch, enabling users to try on brands like Diesel and Hugo Boss, style full outfits in seconds, and shop across top global retailers in a single click. Tap on the link to read more 👉 https://lnkd.in/gcF8vgRV #DressX #AIinFashion #DigitalFashion #VirtualTryOn #AvatarStyle #LuxuryEcommerce #FashionTech #AIStyling #VirtualShopping #DigitalTwins #SustainableFashion #EcommerceInnovation
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Want your partner to dress like Pedro Pascal? DRESSX Agent has you covered. Whether it’s a prompt, an image, or a link, we’ll find the perfect outfit for your partner, dress him or her with instant virtual try-on for a smoother shopping (and convincing) experience. Haven’t tried it yet? Go ahead — play, explore, shop.
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Online shopping will never be the same again. We’re excited to announce the first partners joining DRESSX Agent. Thank you for your trust Mytheresa SSENSE FARFETCH Diesel Free People PINKO Blvck Paris L'AGENCE ANTONIOLI GROUP Leam Roma GAÂLA Paris italist SENSER_OFFICIAL TheDoubleF SPRNV DRESSX Agent is an affiliate marketplace built as a membership platform, designed to feel like a private fashion club. It was created to tackle some of the industry’s biggest challenges — high return rates, poor discovery, and decision fatigue. The result is a shopping experience that feels natural, playful, and empowering, setting a new standard for how AI can elevate fashion e-commerce.
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DRESSX is proud to introduce the first-of-its-kind luxury marketplace fully powered by AI-designed for true fashion and tech lovers, the customers of the next generation. Meet DRESSX Agent - everyone's personal stylist and a membership club of like-minded shoppers: - Discover and search items through text prompts, images, or links - Try anything on anything with your photo or AI-twin - Mix & match outfits like a pro stylist or shuffle to get recommendations - Find good deals - Share your favorite looks with products - Shop curated collections and buy favorite looks At its heart is an exclusive membership community. While Friends enjoy all the chat and Mix&Match styling features, Members unlock unlimited try-ons, sharing and a visual search. This is more than a marketplace. It’s a step toward the future of self-expression and product discovery - a truly personalized expereince, a luxury powered by AI. “Early users named DRESSX Agent the ‘ChatGPT for fashion’ for a reason. We have combined LLM-powered search with our diffusion-based AI try-on frameworks to address the industry’s toughest challenges: high return rates, poor discovery, and decision fatigue. The platform was developed under the leadership of DRESSX CTO Ivan Zaparovanyi, whose team engineered the core AI try-on technology. The result is an experience that feels natural, playful, and empowering. This is a new standard for how AI can elevate online shopping” - said Daria Shapovalova and Natalia Modenova 🔜 Meta Connect, the founders of DRESSX. Join DRESSX Agent today: https://dressxagent.com/
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😎 Live from Meta Connect 2025 by our DRESSX founding team 😎 From AI-powered creation tools to new wearables (Meta Smart Glasses, Neural Wristband, Quest 3 updates) Meta is clearly investing to make the metaverse not just a future vision, but a lived reality. At DRESSX, we are inspired by this momentum and excited to keep building at the intersection of fashion, technology, and the metaverse. ✨ Highlights that caught our eye: Horizon Engine: richer graphics, smoother performance, larger shared spaces Horizon Studio: generative AI to build worlds, avatars, and environments from simple prompts Avatars get an upgrade: hyper-realistic looks + AI at Meta styling in the Marketplace (fashion e-com vibes with themed collections) Hyperspace Capture: turn real spaces into photorealistic VR replicas instantly Discord joins Horizon OS (2026) - full integration for deeper social interactions and building the real community inside Meta Horizon. #MetaConnect #Metaverse #AI #FashionTech #DRESSX #MetaConnect2025 #Avatars
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The DRESSX co-founders Daria Shapovalova 🔜 Meta Connect Natalia Modenova 🔜 Meta Connect Julie Krasnienko 🔜Meta Connect are at Meta Connect this week, where we’ll be diving into conversations around gaming, avatars, and digital wearables. Keep an eye on our social networks and stay updated with the latest key insights. 🪞 Your avatar isn’t a mask. It’s a mirror. From runway to real life - but now, from avatar to IRL style. Gen Z is no longer a “future” audience, they’re today’s trendsetters, with $360B in spending power in the U.S. alone, and expected to represent 25-30% of the luxury market by 2030* To stay relevant, brands must rethink what engagement looks like. It’s not just about being digital, it’s about being immersive, interactive, and emotionally connected. 💡 Why this matters: 80% of luxury sales are now digitally influenced 71% of Gen Z spend up to 20% of their free time on social media, shaping taste, trends, and brand narratives 74% of Snapchat users dress their Bitmoji in the same brands they wear IRL 37% of Gen Z cite social media as their #1 way of discovering brands (Followed by word of mouth - 26%, shopping malls - 22%)* We’re entering an era where identity is fluid across platforms, and avatars are just as expressive as wardrobes. If your brand wants to speak to this new generation, don’t just show up online, show up where they live, play, and express themselves. *Source: Bain-Altagamma Luxury Goods Worldwide Market Study #GenZ #GenAlpha #DigitalFashion #Avatars #LuxuryInnovation #SocialCommerce #GamingCulture #FashionTech