The countdown to #UTMB is on! As Stefano Caroti captures so well, this event is more than a race. It is a reflection of the passion, performance, and innovation that drive Deckers Brands forward. Best of luck to HOKA and all of the athletes competing. We will be cheering you on every step of the way!
#UTMB returns this year, and once again, HOKA is proud to serve as the official sponsor of one of the world’s most iconic races. This partnership reflects the performance mindset and innovation that drive all of our brands. Last year’s race was unforgettable. In the weeks that followed, I sat down with Vincent Bouillard, a HOKA Product Engineer who not only competed but won #UTMB in the very shoes he helped design. That conversation became a company-wide celebration and a reminder of what happens when passion meets purpose. As we look ahead to this year’s race, I’m inspired by the team behind HOKA and of the culture we continue to build at Deckers Brands.