National Coffee Day just got a protein boost. Starbucks rolled out protein cold foam and protein-boosted milk — and that’s a big deal for dairy. Consumers aren’t just looking for caffeine anymore, they’re demanding coffee that works harder. The trend is clear: coffee + protein + dairy = fueling the future. 🔗 https://lnkd.in/eMSD9myi #NationalCoffeeDay #BetterWithDairy #ProteinPacked
Dairy MAX Inc.
Marketing Services
Grand Prairie, TX 5,277 followers
We are dairy experts, dairy advocates and dairy superfans, who celebrate the power of dairy foods to improve your life.
About us
Dairy MAX is a nonprofit dairy council representing more than 700 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming, who work 365 days a year to feed millions of people. Simply put, we’re a connected group of experts in dairy farming, education, health & wellness, and business – passionate about the great taste and proven health benefits of dairy, and dedicated to supporting its producers in any way we can. We strive to build healthier communities by working with health professionals, schools and more through these areas: • Health & Wellness – We work with registered dietitians and other health and wellness experts to connect with and educate health professionals on the natural goodness of dairy and the science behind its nutritional benefits. • Consumers – We promote consumer confidence in dairy foods by sharing the best news out there both digitally and face to face – that dairy is a real, fresh and satisfying daily food choice. • Education – We’re excited to work with the next generation of dairy lovers in schools. Through initiatives like Fuel Up to Play 60, our school marketing team teaches kids healthy habits and encourages them to choose dairy as adults. • Industry Image & Relations – We give dairy farmers the tools to tell their stories through the Our Land, Our Cows, Our Passion℠ platform. From farm tours to community events, we are committed to helping farmers serve their communities. • Business Development – We partner with companies and other organizations to promote dairy demand and consumption. As the official nutrition partner of the Dallas Cowboys, we also work with restaurants such as Domino’s® and McDonald’s® to increase the number of menu items containing real dairy.
- Website
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http://www.dairymax.org
External link for Dairy MAX Inc.
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Grand Prairie, TX
- Type
- Nonprofit
- Founded
- 1995
- Specialties
- health and wellness, business development, school nutrition, dairy industry, education, marketing, and event planning
Locations
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Primary
Get directions
2214 Paddock Way
Suite 600
Grand Prairie, TX 75050, US
Employees at Dairy MAX Inc.
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Greg Timpany
Customer Experience (CX) Strategist - Passionate about translating insights into action enabling organizations to share their vision with customers…
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Becky Richardson
VP of Sales with proven success in driving double-digit revenue growth, establishing strategic partnerships, leading high-performing sales teams…
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Essence Riley
Vice President of Marketing @ Dairy MAX Inc. | Innovative Marketing Strategies
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Kamy Williams Whatley
Territory Manager, Farmer and Industry Relations, DairyMAX
Updates
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Dairy MAX Inc. reposted this
Here’s the thing about Dairy MAX — we’re never afraid to be the first. 🔗 https://lnkd.in/gQ8nKy64
🚨 Breaking News 🚨 Wyoming Athletics and Dairy MAX Inc. have unveiled a pioneering Name, Image, and Likeness (NIL) campaign, introducing the first-ever live dairy cow as a NIL partner. This innovative collaboration highlights the nutritional benefits of chocolate milk for athletic recovery, featuring Wyoming student-athletes Kaylee Simshauser (rodeo), Jack Walsh (football), Caden Barnett (football), and Caleb Merritt (football). Their reactions to the cow’s NIL “signing” bring a playful twist to the campaign. Dairy MAX CEO Jennie McDowell emphasized the campaign’s creativity, stating, “We’ve created a one-of-a-kind way to connect fans with both student-athletes and the dairy farmers who fuel them.” Rob DeSoto, General Manager of Wyoming Sports Properties, added, “This is the kind of NIL story you won’t see anywhere else, and that’s what makes it uniquely Wyoming.” Since 2019, Dairy MAX and Wyoming Athletics have maintained a strong partnership. This new campaign further strengthens their collaboration, promoting healthy nutrition and supporting student-athletes. More videos are prepared to drop over the weekend...stay tuned! 🔗 https://lnkd.in/gQ8nKy64 Blake Wisniewski | Clayton Hatfield | Paige Ricketts | Othin Scott | Calen Willadson | Jaclyn Alkhatib CLC | Solly Fulp | Dayali Corrales Carpenter | Jon Rubin | Lisa Lewis | Charlie Bramhall | Jordan Toller | Learfield College Rodeo | LEARFIELD |
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First-ever NIL deal for…a cow? That’s right. We said we like to push the envelope. Dairy MAX and University of Wyoming Athletics just launched a one-of-a-kind campaign that brings fans something fun, uniquely local and grounded in what really fuels these athletes—chocolate milk. Catch the full video series on https://lnkd.in/gMkc4NG9 #NIL #BuiltWithChocolateMilk #BetterWithDairy #UniversityOfWyoming #ChocolateMilk #AthleteRecovery #AthletePerformance
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On National Chocolate Milk Day, we’re celebrating the bold moves Dairy MAX is making to drive demand. From Texas Tech Athletics to the University of Wyoming, our NIL partnerships with student-athletes are pushing the envelope, putting chocolate milk in the spotlight and proving to the next generation that dairy is a WIN — on the field and off the field. #NationalChocolateMilkDay #BetterWithDairy #MilkMustache #TexasTech #WyomingAthletics
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New research indicates consumer trust in dairy is growing. This year, Dairy MAX surveyed more than 1,200 people from Gen Alpha to Boomers, on attitude, awareness and usage (AAU) of dairy. The insights derived from this AAU study will be used to guide strategy and strengthen demand for dairy. Read the latest data and see how it’s shaping our work: https://lnkd.in/gqSx9UWg
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We’re proud to celebrate the launch of "Smart Swaps," a new initiative from Dairy Management Inc. that helps schools adapt to evolving nutrition standards while keeping dairy front and center. Several Dairy MAX team members contributed to this national effort, supporting the development of resources, training and kid-approved breakfast recipes that align with USDA guidelines and student expectations. Their work is a strong example of how regional and national checkoff teams create impact together. A special thank you to Alyson Kirchner, SVP of Youth and Schools at DMI, for her leadership in bringing "Smart Swaps" to life. Together, we are ensuring students have access to the nutrient-rich foods they love and need. Read about it here: https://lnkd.in/gUTCxjEf
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Dairy farm families across our region are showing what it means to innovate at scale. In Wyoming, the Burnett family is milking 6,200 cows daily — 800 every hour — totaling 66,400 gallons of milk per day for Leprino Foods, which makes mozzarella cheese for Pizza Hut. This operation highlights how dairy farmers are embracing: ▪️ Renewable energy through manure digesters ▪️ Indoor feed systems that grow sprouted grains year-round ▪️ Data-driven cow health monitoring ▪️ Crossing Holsteins with Angus cattle for “dairy beef” ventures to diversify and strengthen revenue streams It’s a strong example of how dairy families in our region are pairing sustainability, efficiency and innovation to meet growing consumer and environmental expectations. Read more here: https://lnkd.in/g_Y9pMWg
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Dairy MAX Inc. reposted this
Here at Dairy MAX, we like to push the envelope. Our latest NIL activation leans into humor—with star Texas Tech University linebacker Jacob Rodriguez and Coach Joey McGuire showing that drinking chocolate milk isn’t just smart, it’s cool. “This partnership is exactly the kind of bold, unexpected storytelling we love at Dairy MAX,” said Will Mallow, vice president of Impact & Innovation. “We’re not here to play it safe—we’re here to make milk stand out. By teaming up with Jacob and Coach McGuire, we’re showing that milk belongs at the center of culture, sport and swagger—not just the breakfast table.” #DairyMAX #TexasTech #ChocolateMilk #BetterWithDairy #RealDairy
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Here at Dairy MAX, we like to push the envelope. Our latest NIL activation leans into humor—with star Texas Tech University linebacker Jacob Rodriguez and Coach Joey McGuire showing that drinking chocolate milk isn’t just smart, it’s cool. “This partnership is exactly the kind of bold, unexpected storytelling we love at Dairy MAX,” said Will Mallow, vice president of Impact & Innovation. “We’re not here to play it safe—we’re here to make milk stand out. By teaming up with Jacob and Coach McGuire, we’re showing that milk belongs at the center of culture, sport and swagger—not just the breakfast table.” #DairyMAX #TexasTech #ChocolateMilk #BetterWithDairy #RealDairy