Transform how your revenue team wins with AI✨ The Gong Revenue AI Operating System brings customer data, insights, and workflows together in one trusted place. 5,000+ companies rely on Gong to understand their business better, automate workflows, and win more. Follow our page for more updates.
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The Gong Revenue Operating System empowers everyone in the revenue team to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends and driving impactful decisions and actions. The Gong Revenue Operating System consists of the Gong Data Engine, which automatically captures 100x customer interaction data than CRM systems; Gong AI, comprised of models tuned specifically for revenue teams that deliver twice the accuracy of off-the-shelf models; and Gong Applications that operationalize AI-driven insights into workflows so everyone, from sales reps to the C-Suite, can drive business success.
GATOR SPOTTING 🐊 We took the Gong marketing team offsite to the NOLA swamps! Traded laptops for camo, spotted a few gators, and came back more aligned than ever. #GongsterLife
MYTH: AI AGENTS ARE HERE TO REPLACE YOUR SALES TEAM Want the truth? The best AI Agents *amplify* your team, by clearing out the busywork so reps can focus on what actually moves pipeline. Think: 🗓 Scheduling 📝 Call summaries 📥 CRM updates 📧 Follow-up emails All of it? Off their plate. What does that mean for you? Reps spend more time selling. Managers coach based on real data. Pipeline doesn’t stall waiting on admin work. The bottom line is this: AI agents don’t replace sellers. They protect their time so your revenue team can do what only humans do best: Connect, listen, and close.
START YOUR DISCOVERY QUESTIONS WITH… Can you help me understand… Can you walk me through… Can you tell me about… Rather than using the typical who, what, when, where, why, or how questions. This phrasing signals you want your buyer to answer in depth. You’ll get richer and longer answers. Gong Labs data proves a strong correlation between buyers' response lengths and closed deals. No more one-word answers.
EXCELLENT ADVICE Take this hot tip from Sunny Huang, Director of Strategy at Gong. “You can spot great questions visually. No AI needed. They generate long responses from customers. Use these 4 filters to find them: 1. # of Questions asked by host < 10 2. Customer Monologue > 1:30 min 3. Stage Now = Closed Won 4. Call Duration < 30 min 5. Talk time < 50% You now have a bank of calls with great q's asked. Gong then shows via little purple pins WHEN those questions were asked on the call. Click on the purple pins that trigger a long red bar. THOSE are your truly great questions. Write them down. Rinse and repeat. (Big fan of 'is there a world...' questions)” Boom.
INCREASE ENABLEMENT PROGRAM ADOPTION The secret to successful revenue-generating enablement programs? Frontline manager buy-in. Learn how to drive alignment and get support in our latest cheat sheet: https://lnkd.in/g4bZAb9p
SHORT AND SWEET They say brevity is the soul of wit... Turns out it also makes for a great cold email. We analyzed 85M+ emails and found the sweet spot to be 3 to 4. Your subject line should be no more than 3 to 4 WORDS. And the body of your email should be no more than 3 to 4 SENTENCES (ideally, 100 words or less) Following these best practices correlates with both the highest email open rates and reply rates. So before the next time you hit send, remember, a little goes a long way.
DISCOVERY FATIGUE IS REAL (Especially for C-suite executives.) The more questions you ask, the shorter their response. They’ve been through the “discovery dance” too many times. Their patience wears thin. They’ll entertain the first few questions. But very quickly, you’ll receive one-word, irritated answers. Instead, stick to 2-3 high-level questions. Alert them to threats they haven’t foreseen. Educate them on external trends that threaten their status quo. They’ll become captivated when you show them how their current status quo is no longer viable. THAT’S how you’ll keep execs engaged (and discovery fatigue low).
SOUND FAMILIAR? 😬 “Why is this deal still in commit?” “I thought they were going to sign last week.” “Wait, they ghosted us?!” If this sounds familiar, it might be time for a new approach. Our latest guide breaks down 4 pipeline mistakes that quietly sabotage growth and how to fix them with real-time, AI-backed insights. Grab your free copy: https://lnkd.in/gKm4-_BX
WINNING PLAYS AREN’T LUCK… THEY’RE BUILT And Gong Agents make it way easier. Clean insights + consistent GTM plays = predictable, repeatable revenue. Our blog breaks down how to: ✅ Refine your strategy ✅ Build targeted, scalable plays ✅ Track effectiveness across the team Dive in here: https://lnkd.in/g3Cb_C-r