Advantage Unified Commerce

Take a moment to vote for AUC's session with Kelly Ravestijn and Jason Katz in the SXSW PanelPicker now to bring the power of Nudgenomics to Dallas this spring. 🛒 https://lnkd.in/eH43xj5x

📢 Heading to Advertising Week this fall? So are we!   We’re thrilled to share that we’ll be leading two sessions at Advertising Week NYC, October 6–9. The newly announced preliminary program features incredible conversations across the industry, and we’re excited to be part of it.   📅 Our sessions:   ✅ Oct 6 | 9:50 AM - If Everything Is Shoppable, Become Unstoppable  https://lnkd.in/e_4K3UqN   ✅ Oct 8 | 1:00 PM: Full Volume Marketing https://lnkd.in/ep8pbbVJ   Check out our full agency profile here: https://lnkd.in/e_f6fEbv   We can’t wait to connect, share ideas, and spark inspiration in NYC this fall. 🍎   #AWNewYork #AdvertisingWeek #MarketingLeadership #AMP

🛍️💳 Brand and commerce have merged and everything is shoppable. To break through, marketers must go beyond impressions and activate every touchpoint for connection, conversion, and cultural impact. ✨Join this panel for insight on how marketers are becoming unstoppable. Brought to you by Amp. https://bit.ly/47NcNPU #AWNEWYORK25 #THEPENNDISTRICT

Check out this Ad Age feature where Liz Aviles, our Senior VP of Strategy and Cultural Insights, joins other industry leaders to share their favorite 2025 ads. Per Liz, an Australian bank campaign proves that most of us would rather think about cheese than banking. Read the full article here 👇 https://lnkd.in/gPM2AKGA

We don’t need more algorithms; we need marketers who know how to nudge shopper emotion into action. That’s the bold premise behind “Nudgenomics: The Future of Predictive Empathy," a SXSW 2026 proposal from Advantage Unified Commerce partners Kelly Ravestijn and Jason Katz. With your support, we can help bring them to Austin and explore what happens when behavioral science meets AI to decode what’s driving consumer behavior. 🗳️ Vote now via SXSW PanelPicker by Aug. 24 and give their proposal a ❤️: https://lnkd.in/eH43xj5x   #SXSW2026, #BehavioralScience, #HumanCenteredAI, #TeamADV

As summer draws to a close, our final intern spotlight shines on Olivia Falero, who spent her summer working with our creative team as an Art Director Intern. Hailing from Miami, Olivia recently graduated from the Savannah College of Art & Design and plans to pursue her master’s degree in visual communication next. Olivia’s creativity is fueled by beach trips, traveling, and meeting new people. Thanks for spending your summer with us, Olivia! #InternSpotlight

This week’s intern spotlight features Monique Williams, who is working with our creative team as an Art Director Intern 🌟 Hailing from Kentucky, Monique is spending her summer exploring Chicago as much as possible when she’s not working. Monique’s creativity is inspired by interior design and architecture, and her current creative projects are focused on crochet and fiber arts 🧶 Thanks for bringing your creativity to the team, Monique! #InternSpotlight

This week, our intern spotlight shines on Michael Baggett, our account management intern 🌟 Michael joins AUC through the BLAC Internship Program, whose mission is to connect outstanding Black talent with the advertising industry at large. As a recent graduate of the University of Illinois, Michael holds an MS in management and a BA in communication 🎓 Our account managers appreciate the energy and fresh perspective he brings to the team. Welcome, Michael! #InternSpotlight

🚀 The future of marketing isn't about replacing humans with AI—it's about amplifying human creativity with intelligence. Our team was on the ground at the 2025 Salesforce Connections conference, and many conversations surrounded leveraging AI in the right way – as a compliment to, not a replacement for, human intelligence. Read the full insights and learn how to turn data into action: https://lnkd.in/gNBzcpjU Key takeaways that are reshaping how we think about customer connection: ✨ AI as an amplifier, not a replacement - 88% of marketers are already using AI, but the winners use it to surface insights faster while maintaining authentic human voice 💡 Loyalty is going emotional - Beyond points and rewards, loyalty leveraging timely nudges and meaningful personalization drives 52% more customer value 📊 Real-time personalization is the new standard - Brands using unified data are seeing 30% engagement boosts by shifting from static journeys to dynamic, real-time signals 🔒 Trust enables AI growth - With 83% of IT leaders citing AI security challenges, building trusted experiences with proper guardrails is essenti The brands that will lead aren't just adopting new tech—they're weaving behavioral insight, emotional relevance, and operational agility into strategies that truly connect. What remains timeless in our AI-powered future? Empathy, creativity, and utility. Technology amplifies connection, data informs it, and creativity makes it memorable. What's your take on balancing AI efficiency with human authenticity in marketing? #MarketingFuture #AI #CustomerExperience #SalesforceConnections #MarketingStrategy