CrossFit is proud to name the Air National Guard as the official presenting sponsor of the 2026 CrossFit Open and co-host of several events throughout the competitive season. This partnership underscores the strong ties between the CrossFit community and the U.S. military, marking the first time a non-apparel or footwear partner has presented the Open.
CrossFit, LLC
Wellness and Fitness Services
Boulder, Colorado 77,157 followers
The world's leading platform for health, happiness, and performance.
About us
CrossFit is the world’s leading platform to improve health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit’s education and training offerings are designed in accordance with the highest standard of efficacy and excellence in human physical development. CrossFit courses are open to individuals and trainers at all stages of development and include entry-level, intermediate, and age-specific courses, as well as additional opportunities for professional development and advancement. Currently, our global network includes more than 130,000 active trainers committed to supporting the health and fitness of local communities worldwide. CrossFit workouts include constantly varied functional movements performed at high intensity. These movements reflect the best aspects of gymnastics, weightlifting, running, rowing, and more. They are the core movements of life. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness. The community that spontaneously arises when people do CrossFit workouts together is a key component of why CrossFit is so effective. Harnessing the natural camaraderie, competition, and fun that accompanies a shared workout yields an intensity that cannot be matched by other means. Overall, the aim of CrossFit is to forge a broad, general, and inclusive fitness. The program prepares trainees for any physical contingency — not only for the unknown but for the unknowable, too. Our specialty is not specializing.
- Website
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http://CrossFit.com
External link for CrossFit, LLC
- Industry
- Wellness and Fitness Services
- Company size
- 201-500 employees
- Headquarters
- Boulder, Colorado
- Type
- Privately Held
- Specialties
- Fitness, Seminars, Training, and Media
Locations
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Primary
Get directions
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Boulder, Colorado 80302, US
Employees at CrossFit, LLC
Updates
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CrossFit, LLC reposted this
Today, we unveil “CrossFit is the Cure,” a bold new chapter in our brand storytelling. Why this message, and why now? Swipe through for the full story. #crossfit #crossfitisthecure CrossFit, LLC
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CrossFit, LLC reposted this
Society wants you to believe there’s a shortcut. A magic pill. A shot that changes everything. Big Pharma sells convenience. Society sells comfort. But your health? It’s yours for the taking. There is no easy way. No cheat code. Just the raw, relentless truth: Real change takes work. Grit. Discipline. Every choice you make today shapes your tomorrow. Are you ready to fight for your future? CrossFit is. Let’s get to work → https://cf.games/the-cure #CrossFitIsTheCure
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"CrossFit has always been more than fitness. It’s time the world sees it for what it really is: a cure for what’s broken." https://lnkd.in/gPWW5gyE
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Society wants you to believe there’s a shortcut. A magic pill. A shot that changes everything. Big Pharma sells convenience. Society sells comfort. But your health? It’s yours for the taking. There is no easy way. No cheat code. Just the raw, relentless truth: Real change takes work. Grit. Discipline. Every choice you make today shapes your tomorrow. Are you ready to fight for your future? CrossFit is. Let’s get to work → https://cf.games/the-cure #CrossFitIsTheCure
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Our Chief Marketing Officer Jenna Hauca is leading the charge to evolve how we show up — sharpening our brand, elevating the athlete journey, and doubling down on what makes CrossFit different. It’s a bold return to our roots with a fresh, focused vision for where we’re headed next. https://lnkd.in/geky4raa
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Cristaux International Celebrates Fifth Year of Being official designer and manufacturer of the CrossFit Games medals.
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CrossFit’s “Fitness in 100 Words” is a simple yet powerful guide to living a healthier life — and in this video, it’s spoken by voices from across the globe. From affiliate owners and athletes to everyday members, this is a celebration of our worldwide community united by one shared vision of health and fitness. #CrossFit
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"I’m a huge fan of CrossFit and everything it stands for. It promotes not just fitness, but a holistic approach to health—combining nutrition, flexibility, cardiovascular, and strength training. PBfit and CrossFit are a perfect fit, and I’m beyond excited to partner with this incredible community," added Stephen Richards, CEO & Founder of BetterBody Foods & PBfit. PBfit is an Official Partner of the CrossFit Games. #CrossFit