Why do most rebrands flop? Because the message is a mess. If people don’t get it, they don’t care. And if they don’t care, you’ve already lost. Here are 5 principles for sharper messaging that sticks. Swipe through. Tell us which rule you'd break first. ⏩
Ceros
Technology, Information and Internet
New York, NY 26,164 followers
Standout content for every stage of the buying journey
About us
Ceros provides tools and services that empower companies to create interactive content with unparalleled ease and efficiency, driving customer engagement to new levels.
- Website
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http://www.ceros.com
External link for Ceros
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2012
- Specialties
- content marketing, content creation, and digital content
Products
![Click here to view Ceros]()
Ceros
Content Marketing Software
Ceros provides tools and services that empower companies to create interactive content with unparalleled ease and efficiency, driving customer engagement to new levels.
Locations
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Primary
Get directions
40 West 25th St.
Floor 12
New York, NY 10010, US
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Get directions
2nd Floor
One Alfred Place
London, WC1E 7EB, GB
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Get directions
Ostrovní 126/30
Praha 1, Nové Město 110 00, CZ
Employees at Ceros
Updates
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Love this reminder from our Chief Product Officer, Daniel Mc Glade: zoom out once in a while. Worth your scroll. 👇
We all do it. Optimise for efficiency. Optimise for focus. Optimise for outcomes. But sometimes, that very optimisation costs us the bigger picture. Perhaps it’s time to take out the AirPods? Week 3 of Stone by Stone: Time to Take Out the AirPods https://lnkd.in/eUCtQfrp #StoneByStone #Leadership #ProductDesign #Creativity
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Pretty content is easy. Content that actually works? That’s the real flex. Join us on Thursday to learn how to make content that not only engages, but ✨ converts. ✨ Save your seat → https://lnkd.in/dAS8iYza
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Data doesn’t have to be dry. Your metrics deserve more than a static chart. Join us to learn how to turn them into interactive stories — right inside Ceros. RSVP here: https://lnkd.in/g22f2zX5
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Scrolling used to be passive. Not anymore. We’re building something that flips the script on digital storytelling. It moves. It reacts. It surprises. And it’s just getting started. #interactivecontent #futureofdesign #contentcreation
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You’re about to launch the email. Then it hits. Sweaty palms. Shaky fingers. Full-on send panic. Intuit Mailchimp turned that universal dread into a micro-moment of brilliance: the sweaty finger animation. It was simple, human, and totally unforgettable. Amanda Malko — (CRO at Thinkific & ex-CMO of Mailchimp) — unpacks how small, empathy-driven insights spark big emotional connections to brands.
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Efficiency is replaceable. Taste isn’t. A reminder from our Chief Product Officer, Daniel Mc Glade, of why designers — and creativity itself — are worth celebrating.
Kicking off week two of Stone by Stone with a focus on why designers remain crucial in an AI-driven world. It’s a theme that feels especially relevant right now. https://lnkd.in/e9hnjxyA #DesignMatters #AI #Creativity
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If your brand's having an identity crisis, start here. Ceros CEO Alison Lange Engel and Thinkific's Amanda Malko talk about what it really takes to show up differently (and actually mean it). Give it a listen!
🚨 New Podcast Episode Alert! 🚨 Thrilled to share this conversation with my long-time friend and someone I admire tremendously - Alison Lange Engel from Ceros - on The Engagement Principles podcast. We covered a lot of ground, including: ruthless prioritization, customer-first messaging, and more insights you won’t want to miss. We also dive into: 1) The art of ruthless prioritization in a rebrand 2) How MailChimp’s "sweaty finger" moment is a masterclass in brand authenticity 3) The balance between creative freedom and strategic discipline 4) What it means when customers say, "Finally, you're showing up the way I see you." Thanks to Alison and Ceros for having me on! Check out the episode here: Apple Podcasts (https://bit.ly/4mYY4WU) Spotify (https://bit.ly/46bb6cv) YouTube (https://bit.ly/46tSJkq)
The Art of Strategic Rebranding with Amanda Malko of Thinkific
https://www.youtube.com/
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In Miami for the #DigidayPublishingSummit? Don't forget to catch tomorrow's speaking session 👇
Heading to Digiday Publishing Summit? Catch Betches Media’s Brittany Levine and Ceros' Kristin Walsifer for a can't-miss session on guiding social content journeys. They’re unpacking how Betches turns scrolls into substance with storytelling that grabs, moves, and converts. You'll learn: • How to turn “likes” into loyalty • Why bold, immersive storytelling beats safe (every time) • The real value of immersive content journeys in capturing attention See you in Miami! 🌴
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Publishers like Her Campus Media are setting the bar for audience-first content. B2B marketers, take note. Proud to partner with Digiday on this one. 👇
Borrowing tactics from publishers could be the key to marketing that feels more like a conversation than a campaign. Partner insights from Ceros. https://lnkd.in/eMr-pDwX